As cool as you watch it?
Have you ever thought about being famous? Of course you have. But have you done it from the negative point of view? Fame has been defined as "The condition of being known or talked about by many people, esp. on account of notable achievements." Sometimes fame is confused with success, but disgracefully, there are famous people who aren't successful and successful people who isn't famous.
As far as we don't want it to happen, our sons or daughters will dream of become famous playing football or marrying a rich prince. It seems like society has just created those models of success as if they were the right ones. But after all, what little child dreams with been a famous engineer?
Rolemodels aren't useful anymore, currently famous people isn't known for making huge efforts to get where they, but for not doing it. Party, drugs and violence. That is what children are watching on TV as if it was everyone's goal.
In short, famous need to realize the impact they have on worldwide population and change at least their attitude on-screen.